Thursday, May 24, 2012

Chipotle's award-winning mappish ad.

Every year advertisers have an awards ceremony to give awards to what they think are the best ads. This year's winner was an ad for Chipotle that uses a stylized animated map view in the middle part of their ad:

One could make a comment here about the irony of the farmer depicted having a moral crisis about the comfort and well-being of the animals he's raising on the farm that will all be slaughtered to become Chiotle burritos, but I like Chipotle so I'll not make that comment. And the ad's kinda cute.

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